Everyone has different behaviours when buying products. I will describe 10 behaviours and characteristics of my personality:

1. When buying a product, I really appreciate the design of the product. For me, it is very important the attractiveness and the aesthetic of the product. If I do not like the design, the value of the product goes down considerably. In my opinion, an example of a company which looks after the design of its products is Apple.

2. Another point worth mentioning is the quality of the product. Obviously, the term “quality” has different meanings. For example, if I want to buy a digital camera, I look at the mega pixels, the zoom, etc. However, if I want to buy a battery, I appreciate its durability.

3. I have talked about design and quality, but I also appreciate functional products. If the product is well-designed and the quality is acceptable but the product is not functional, it is really difficult to persuade me to buy that product. In this aspect, I also appreciate instructions if the product is not easy to use.

4. I feel I can trust in some companies and consequently, I have brand loyalty in some cases. For having confidence in a brand, it has to give me more than good products. For example, I am especially interested in companies with social responsibility. Sometimes it is difficult to differentiate between companies which are doing good actions and enterprises which are not doing good actions. The majority of the companies talk about social responsibility, unfortunately only some of them really look after this issue.

5. Amplified product. I think the services such as warranty, after-sales service and information about how the product works are essential.

6. Since now, I have talked about my behaviours and characteristics when I buy. However, I think some of my characteristics as a young student could also be interesting and useful for a marketer. I am a very active person. I like playing sports, going out with my friends, watching movies, etc… Talking about sports, I prefer collective sports such us soccer or basketball. These kinds of sports give you the opportunity to make a lot of friends.

7. Price sensitive. If we talk about price, I have to say that I have some limitations. As a student, I do not have a lot of money. Consequently, I always pay attention to price. What is also important to consider in this point, is that every month I receive an amount of money from my parents. Then, I have to allocate my money (food, clothes, university expenses…). For these reason, I do not have a lot of money for extra-expenses or whims.

8. I do not pay so much attention to advertisements on TV. I always change the channel during the advertisements. In my opinion, there are a lot of people who does the same as me. Maybe for these reason, some companies started to think in other ways of persuading customers. Internet or “guerrilla marketing” could be examples.

9. Another characteristic about me is that I always try to think about things carefully before acting. If we translate this aspect of my personality to a customer point of view, it means that I am not a compulsive buyer.

10. Finally, I am not really patient. I do not like waiting for someone or something.